You probably don't realise your landing page is secretly sabotaging every sale. The 3-second rule, trust signals, tiny design flaws - they're all working against you. I've spent $27 million on Facebook ads learning what actually converts.
I'll personally critique and rebuild your page live, turning it from an unknown liability into a money-making machine.
💬 Questions? Email charles@pipdecks.com
Here's what you probably don't realise: your landing page isn't just a page on your website. It's a machine that either makes you money or costs you money. There's no neutral.
A page converting at 2% instead of 5% means you're literally throwing away 60% of your potential revenue. Think about that - for every $1,000 you spend on traffic, you're wasting $600. Scale that up and you're bleeding thousands every month.
Fix these problems and everything changes. Suddenly that same $1,000 in ad spend generates $2,500 in revenue instead of $1,000. You can afford to bid higher than competitors for traffic. You can scale without going broke. You can actually grow your business instead of just treading water. That's the difference between businesses that thrive and businesses that struggle - their landing pages actually convert.
I'll show you exactly where your page is leaking conversions and how to fix it.
On December 2nd, I'm running a one-time-only live workshop where I take everything I've learned from spending $27 million on Facebook and Instagram ads and use it to fix your actual landing page, live, with you watching every move I make. Limited to a small group so everyone gets personal attention.
You'll get my complete framework - the three essential components that work like a three-legged stool. Get all three right and your conversion rate multiplies. Miss even one and the whole thing collapses.
These are the exact principles that allowed us to scale Pip Decks profitably with ads. We're bootstrapped - no investors, no safety net. Our landing pages HAD to convert, or we'd be out of business.
When you buy your ticket to the workshop, you'll be given instant access today to The Million Dollar Landing Page ebook. This 75-page guide distills everything I've learned into the foundational core that's imperative for your landing page to succeed.
I've been writing this guide for months, refining every principle until it's crystal clear. If any of these three components are missing or suboptimal, your landing page will NOT work for you.
Landing page design and copywriting is something I have endless energy for. But here's why I'm running this workshop: the guide teaches you what works, but the workshop ensures you implement it correctly for YOUR specific business.
This ebook won't be available to the general public for weeks - workshop attendees get exclusive early access.
Start implementing right away, bring your improved page to the workshop for advanced optimisation.
If you're already spending significantly on traffic and want to take advantage of this unique opportunity to work directly with me to increase your conversion rates, I'm making 4 spots available to work with me on your landing page.
This kicks off with a 2-hour one-to-one working session where we'll rebuild your landing page together. Then we'll work together for 90 days after the workshop. You'll have direct access to me as you test and iterate, until your page actually converts.
This is the closest thing to having me on your team without the $10,000+ consulting fees.
When I've offered coaching spots in the past, they go very quickly - and the price of entry will pay itself back from the conversion uplift we'll achieve together. So if you're considering it - book now to avoid disappointment.
Before Pip Decks, my design career was helping organisations like ASDA, Co-op, Audi, and Center Parcs optimise their websites for maximum return on their traffic. But Pip Decks taught me what conversion really means when it's your own money on the line - when every visitor who bounces is coming straight out of your bank account.
The 20% That Drives 80% of Your Results
There's a lot of opinions and advice on how to craft successful landing pages - but I realised that it really comes down to three core elements. Get these right and you'll be a millionaire. Get them wrong and your business will die. I've focused on what actually works, not theory.
Your hero section either hooks the right people or loses everyone. I'll show you exactly why we lost $13,500 in two days with Team Tactics and how fixing one headline changed everything.
Social proof isn't just testimonials. It's a system for building credibility even when nobody knows who you are. I'll break down how we systematically collected and deployed proof that helped us build trust with 200,000+ customers - including the hidden social proof elements that most people miss.
The tiny design details that secretly signal "amateur" or "professional." Why we use templates. Why consistency beats creativity. Why your designer might be your worst enemy.
Think of these like a three-legged stool. You need all three working together or the whole thing collapses.
The moment you get your ticket, you'll get the ebook. That gives you time to fix the obvious problems before the workshop. Then when we meet, we can focus on the advanced stuff - the nuances that really move the needle.
The guide alone is worth the price of entry. It's the most important things I've learnt compressed into 75 pages of immediately actionable advice - the 20% that gets you 80% of the results.
The workshop is where we make sure you're implementing it correctly for YOUR specific business.
Most workshops are theory. This one's me screen-sharing, diagnosing real landing pages, explaining every single thing I spot that's killing conversions.
You'll see me work through the same process I use to turn around failing campaigns and build high-converting pages. Watch me spot the subtle trust killers. See why certain words make people click while others make them leave. Understand the psychology as I explain it in real-time.
Four hours of transforming your landing page into a conversion machine. If you grab a Hot Seat, your page gets the full treatment and you'll walk away with a clear action plan to implement immediately.
Before Charles' workshop, I didn't really understand how to make landing pages that convert. The way Charles led us through made everything fall into place. He inspired me to understand the psychology behind what actually works, not just copy what others are doing.
Now I understand the psychology behind conversion and I'm applying Charles' approach to all my client work. If you're thinking about this workshop, expect a transformation of your own.
They're the ones whose landing pages actually convert. Because when your page converts, you can afford to outbid everyone else for traffic. When you can afford more traffic, you dominate your market.
Landing pages have always been the highest-leverage asset in any business. But now, with ad costs through the roof and AI making everyone a competitor, the difference between a 2% and 5% conversion rate isn't just money - it's survival.
Poor conversion means you can't buy traffic profitably. You can't compete on ad bids. You can't grow. Dan Kennedy said it best: "Whoever can spend the most to acquire a customer wins." When your page doesn't convert, you can't spend anything.
When your page converts, you can pay for traffic knowing it'll turn a profit.
When you can afford to pay for customers, you can thrive while competitors struggle.
When you thrive consistently, you build something real.
When your landing page converts, you gain the confidence to scale. I'll help you get there.
Charles joined our team and gave us an incredible surge of energy and momentum. He has this unmatched depth of frameworks - behavioural economics, conversion psychology, persuasion principles - that helped us push to the next level.
One thing that sticks with me is Charles' belief that "everyone is a designer." He strives to help people understand persuasive design, which makes teams much more efficient. Even our most difficult stakeholder completely changed their position after Charles explained our approach.
I would jump at the chance to work with Charles again. If you're thinking about this workshop, go for it. You'll pick up new skills and a fresh way of looking at how to persuade. It's the kind of experience that can really move your career forward.
I'm Charles Burdett - Founder & CEO of Pip Decks and someone who's learned the expensive way what makes landing pages convert.
I've spent millions of my own money on ads driving traffic to landing pages for Pip Decks. When it's your money, not VC funding, your pages have to work or you go out of business. That pressure forced me to get obsessed with conversion, and it built Pip Decks into an eight-figure business that started with just Workshop Tactics (you might already have the deck!).
Landing pages are my genuine obsession. I love marketing - I love helping the right people find something that's genuinely going to change their work life. And I love helping business owners like you stop bleeding money on pages that don't convert.
This workshop is me following my bliss - sharing what I've learned because watching businesses leak money through bad landing pages drives me mad. Especially when the fixes are often simple once you know what to look for.
The Million Dollar Landing Page Workshop brings together business owners who understand that their landing page is the single most important asset in their business.
There's something magical about watching someone else's page get critiqued and realising "bloody hell, I'm making that exact same mistake." The insights from seeing multiple pages analysed in real-time create breakthrough moments you can't get from reading guides.
Whether you're in e-commerce, SaaS, services, or courses, the principles are identical. Human psychology doesn't change based on what you're selling. What makes people trust, click, and buy stays consistent.
You'll leave with connections to other serious business owners who understand that tiny details compound into big results.
Four hours that could transform your conversion rate.
Look, I get the scepticism. Everyone promises to double your conversion rate. Most people can't even explain what a conversion rate is.
Here's the difference: I'm not teaching theory from 2015. I'm not regurgitating "best practices" I read somewhere. I'm showing you exactly what we do at Pip Decks, based on real ad spend with our own money at stake.
Will your page be perfect after four hours? No. But you'll know exactly what's wrong with it and have a clear plan to fix it. You'll understand the principles so you can keep improving forever.
The workshop is about shortcuts. Taking what took me a decade to learn and compressing it into an afternoon. You can either figure it out yourself through expensive failures, or learn from mine.
The guide alone could transform your conversion rate. The workshop ensures you actually implement it correctly. The Implementation tier means I'm with you until it actually works.
I worked with Charles on major projects and got to see his workshop skills first-hand.
He's brilliant at bringing new thinking to any industry. His relentless curiosity, energy, and intellect challenge everyone to bring their best. Charles provides challenging questions and frameworks that help us look at everything from a completely different perspective and develop solutions we would never otherwise have considered.
When it comes to landing pages and conversion, this approach is invaluable - he'll make you question assumptions you didn't even know you had.
Limited spots available - Book now to avoid disappointment
Approx. £310 / €360 (charged in USD at checkout)
Approx. £530 / €620 (charged in USD at checkout)
Approx. £5,370 / €6,250 (charged in USD at checkout)
or email charles@pipdecks.com with questions
I'll be screen-sharing and tearing apart real landing pages live - starting with our Pip Decks pages (including the disasters), then moving to attendee pages. You'll watch me diagnose conversion killers in real-time, explaining the psychology behind why certain elements work or fail. If you have a hot seat spot, your page gets the full treatment while you watch. It's like looking over my shoulder as I actually do the work, not just talk about theory.
No, but you'll get more value if you do. If you're building one right now or about to launch something, that's perfect - you'll learn what to do before making expensive mistakes. If you don't have one yet, you'll still learn from watching other pages get critiqued. The principles apply whether you're fixing an existing page or building your first one.
Immediately when you book your ticket. You'll get the 75-page PDF straight away, giving you time to read it and start implementing before December 2nd. That way, when we meet in the workshop, we can focus on the advanced stuff - the nuances that really move the needle for your specific business.
Workshop Entry ($397): Full workshop access, ebook, and recording. Perfect if you want to learn by watching others' pages get reviewed.
Hot Seat Access ($679): Everything above PLUS I'll record a personal video breaking down your specific landing page before the workshop, so you come prepared with targeted questions.
VIP Implementation ($6,795): Everything above PLUS a 2-hour private session to rebuild your page together, and 90 days of direct access to me. Limited to 4 people who want guaranteed results.
Yes, all attendees get the full workshop recording. But honestly, being there live is massively more valuable. You can ask questions, get your specific situation addressed, and learn from the real-time discussion. The recording is great for review, but the live experience is where the breakthroughs happen.
Perfect - this workshop is about psychology and persuasion, not technical skills. I'll explain everything in plain English. You don't need to know code or be a designer. In fact, we use basic Shopify templates at Pip Decks. It's about understanding what makes people trust, click, and buy - not about fancy design or complex tech.
Human psychology doesn't change based on what you're selling. The principles that make people trust, click, and buy are consistent whether you're in e-commerce, SaaS, services, or courses. I've worked with businesses from ASDA to small bootstrapped startups. The three core components I teach apply to any landing page selling anything.
Most courses teach theory from 2015 or "best practices" the instructor read somewhere. This is me showing you exactly what we do at Pip Decks, based on spending $27 million of our own money on ads. I'll show you our actual pages, our actual disasters (like the $13,500 we lost in two days), and the specific fixes that worked. It's not theory - it's what actually converts when your own money is on the line.
That's actually when getting your page right matters most. When you're only getting 100 visitors a month, you can't afford to waste a single one. Fix your conversion rate before you scale traffic, not after. It's much cheaper to optimise your page now than to burn money on ads driving traffic to something that doesn't convert.
The three core components: Your 3-Second Gateway (headline, subheadline, hero image that hooks or loses everyone), your Trust Multipliers (social proof that actually converts, not just decoration), and Silent Salesperson elements (the tiny design details that signal "amateur" or "professional"). Plus the specific order these need to appear on your page to match how humans actually make buying decisions.
I stand behind this workshop completely. If you attend the full session and genuinely feel it wasn't valuable for your business, email me within 7 days and I'll refund your ticket. I'm confident you'll get insights worth far more than the price, but I want everyone to feel secure in their investment.
If you book Hot Seat or VIP tier, you'll get an email immediately after purchase with instructions to submit your landing page URL. I'll review these before the workshop and come prepared with specific feedback. Workshop Entry attendees can still share their pages in the chat during the session for possible review if time allows.
After our 2-hour private session where we rebuild your page together, you'll have direct access to me via email for 90 days. Send me your tests, your results, your questions. I'll review your changes, suggest next tests, and help you interpret data. It's like having me on your team until your page actually converts. Limited to 4 people so I can give proper attention to each.
The ebook is licensed for the ticket purchaser, but I'm not going to police you sharing it with your immediate team members who are working on the same landing page. Just don't post it publicly or share it widely - this is exclusive content for workshop attendees who've invested in getting it right.